Ads feature the New England Aquarium’s new sea lions
"Mischief is back in Boston," says a new ad for the New England Aquarium, though some locals might be forgiven for wondering if it ever left, given that mischief is something of a constant in the Hub ecosystem.
(Courtesy of Connelly Partners)
Mullen to launch game-show marketing campaign for JetBlue
JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype video, an oily game-show host, and a Vanna White-style side-kick. And did we mention the talking billboard at Boston’s Copley Place shopping mall?
(Photo courtesy of Mullen)
Judge rules against Worcester ban on cigarette ads
- The ruling marks a victory for three of the nation’s biggest tobacco companies.
For ‘Mad Men,’ change is in the air
- While 17 months have passed for viewers, the time jump on the show is not as dramatic. The first episode of season five is a model of efficiency and nuance.
Down syndrome: A model ad
- Two retailers are rightly earning praise for including six-year-old Ryan Langston, who has Down syndrome, in photo shoots - and not making a big deal about it.
2011 a banner year for Boston ad agencies
- In 2011, local ad agencies churned out campaigns designed to both play well on TV or go viral on YouTube. Here’s a look at some of the most memorable.
And now a word from our (former) sponsor
- The TLC cable network’s "All-American Muslim," a new reality program that follows the lives of five families in a Detroit suburb, now belongs to a rare breed: television shows that have lost advertisers after becoming the targets of protest.
TD Garden agrees to shrink beer billboard
- The managers of the TD Garden have agreed to shrink the massive Bud Light sign on the north side of the arena within three years to comply with federal and state restrictions on highway billboards.
Reebok to pay $25m over toning shoe claims
- Reebok International Ltd. will refund $25 million to customers who bought its popular toning shoes, in one of the largest settlements ever reached between a company and the federal government over deceptive advertising claims.
Targeting an audience of monkeys
- Hoping to learn how advertising works and plumb the roots of human behavior, a Yale psychologist has teamed up with a New York ad agency to design and test a novel marketing campaign - aimed at monkeys.