Mullen to launch game-show marketing campaign for JetBlue
JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype video, an oily game-show host, and a Vanna White-style side-kick. And did we mention the talking billboard at Boston’s Copley Place shopping mall?
(Photo courtesy of Mullen)
2011 a banner year for Boston ad agencies
- In 2011, local ad agencies churned out campaigns designed to both play well on TV or go viral on YouTube. Here’s a look at some of the most memorable.