Utah is Mitt Romney’s key to Western contests
While Utah may be the safest state on Romney’s electoral map, its population and location are turning it into a vital piece of his political strategy.
Mitt Romney’s run evokes pride, fear in Mormons
- With Romney steps away from a presidential nomination, Mormons have a nagging fear that their beliefs will again be subjected to scrutiny on a national scale.
(ERIN HOOLEY FOR THE BOSTON GLOBE)
Mormons’ image campaign
- In the fall of 2008, the Church of Jesus Christ of Latter-day Saints convened focus groups across the country as part of a major market-research study to learn more about anti-Mormon sentiment in America. The result of the research was the "I’m a Mormon" ad campaign, a major rebranding effort.