Mullen to launch game-show marketing campaign for JetBlue
JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype video, an oily game-show host, and a Vanna White-style side-kick. And did we mention the talking billboard at Boston’s Copley Place shopping mall?
(Photo courtesy of Mullen)
Boston Sports Live debuts at noon on Boston.com
- Watch our new live video show featuring columnist Christopher L. Gasper today at noon right here at Boston.com.
Good is my copilot
- The recent pilot scare on a JetBlue flight is a reminder that redundancy means safety.
(ISTOCKPHOTO/ H. HOPP-BRUCE/ GLOBE STAFF ILLUSTRATION)
Drink up, Boston. People spotted with a cup of Dunkin’ Donuts coffee in a populated public area tomorrow could win a free flight on JetBlue Airways.
JetBlue, Southwest in fare duel
- This morning both JetBlue and Southwest launched fall fare sales, with slightly different terms.
Yesterday we wrote about a one-day JetBlue fall sale with one-way fares as low as $39 from Boston for travel through Dec. 15. The carrier has extended that sale until midnight tonight. No wonder.
JetBlue salutes frequent flyer dog
- He’s the most peripatetic of pets, a Maltese poodle with a Hub connection who is now being lionized —- if it’s possible for a poodle named Moose to be lionized —- as the poster dog of a new JetBlue Twitter promotion that aims to help an animal welfare foundation.