Mullen to launch game-show marketing campaign for JetBlue
JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype video, an oily game-show host, and a Vanna White-style side-kick. And did we mention the talking billboard at Boston’s Copley Place shopping mall?
(Photo courtesy of Mullen)

Mullen to launch game-show marketing campaign for JetBlue

JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype video, an oily game-show host, and a Vanna White-style side-kick. And did we mention the talking billboard at Boston’s Copley Place shopping mall?

(Photo courtesy of Mullen)

Boston Sports Live debuts at noon on Boston.com 
- Watch our new live video show featuring columnist Christopher L. Gasper today at noon right here at Boston.com.

Boston Sports Live debuts at noon on Boston.com

- Watch our new live video show featuring columnist Christopher L. Gasper today at noon right here at Boston.com.

JULIETTE KAYYEM
Good is my copilot 
- The recent pilot scare on a JetBlue flight is a reminder that redundancy means safety.
(ISTOCKPHOTO/ H. HOPP-BRUCE/ GLOBE STAFF ILLUSTRATION)

JULIETTE KAYYEM

Good is my copilot

- The recent pilot scare on a JetBlue flight is a reminder that redundancy means safety.

(ISTOCKPHOTO/ H. HOPP-BRUCE/ GLOBE STAFF ILLUSTRATION)

Southwest-AirTran, JetBlue in fare battle
- Since Southwest completed its purchase of AirTran the two tend to team up on sales. To get these fares, you must purchase by Oct. 20 for travel Nov. 30-Dec. 14 and Jan. 4-Feb. 15.

Southwest-AirTran, JetBlue in fare battle

- Since Southwest completed its purchase of AirTran the two tend to team up on sales. To get these fares, you must purchase by Oct. 20 for travel Nov. 30-Dec. 14 and Jan. 4-Feb. 15.

JetBlue, Southwest in fare duel
- This morning both JetBlue and Southwest launched fall fare sales, with slightly different terms.

JetBlue, Southwest in fare duel

- This morning both JetBlue and Southwest launched fall fare sales, with slightly different terms.

JetBlue salutes frequent flyer dog
- He’s the most peripatetic of pets, a Maltese poodle with a Hub connection who is now being lionized —- if it’s possible for a poodle named Moose to be lionized —- as the poster dog of a new JetBlue Twitter promotion that aims to help an animal welfare foundation.

JetBlue salutes frequent flyer dog

- He’s the most peripatetic of pets, a Maltese poodle with a Hub connection who is now being lionized —- if it’s possible for a poodle named Moose to be lionized —- as the poster dog of a new JetBlue Twitter promotion that aims to help an animal welfare foundation.