The gaggles of women tackling Tag-wearing teens have disappeared. (Were there every any?)
That’s because Procter & Gamble Co. is eliminating the Tag line of male body sprays it rolled out five years ago to compete with front-runner Axe. Tag was the second attempt by Gillette, acquired by P&G in 2005, at capturing a whiff of the teen market after the failed launch of a Right Guard body spray in 2002.
Rejoice people of America - there is now one less smell to be repulsed by.
P.S. - Best Tag related link of the day.